SquareSpace.com
SquareSpace is a company that power over millions of websites over hundreds of industries. Their website is incredibly simple and minimalistic, allowing users to digest information incredibly easily. The following lists the advantages and disadvantages of the website's aesthetics.
Pros:
- Minimalistic
- Animated
- Matching colour scheme
Cons:
- Not very smooth scrolling
- Gets boring quickly
- Can get boring quickly (Nothing much to attract audience's attention)
- Limited content
- Not much user interactivity
Metta.com
Metta is an entrepreneurs club that connects people, ideas and resources. Just like the previous website, the layout of the website was also relatively minimalistic. However, the font is larger and while there is less content, there are videos and buttons that increase user interactivity making it more interesting overall. The following will list out the advantages and disadvantages of the website.
Pros:
- Minimalistic
- Larger font
- Videos
Cons:
- Hard to modify content without CMS
Technical Aspects
Scroll-jacking - replacing native scrolling with target scrolling: when the user initiates a scroll, they are taken to a specific part of the website (next area of content perhaps). If done correctly, this can offer clients a whole new level in experience.
PageScrollEffects - by Codyhouse
Pros:
- Wide range of effects
- Minimalistic design
Cons:
- Hard to modify content in each slides
fullPage.js
Pros:
- Smooth scrolling effects
- Intuitive / Easy to use
- Easy to modify content on each slide
