Related Website Research

Similar Products

SquareSpace.com

SquareSpace is a company that power over millions of websites over hundreds of industries. Their website is incredibly simple and minimalistic, allowing users to digest information incredibly easily. The following lists the advantages and disadvantages of the website's aesthetics. 

Pros:

- Minimalistic

- Animated

- Matching colour scheme

Cons:

- Not very smooth scrolling

- Gets boring quickly

- Can get boring quickly (Nothing much to attract audience's attention)

- Limited content

- Not much user interactivity

Metta.com

Metta is an entrepreneurs club that connects people, ideas and resources. Just like the previous website, the layout of the website was also relatively minimalistic. However, the font is larger and while there is less content, there are videos and buttons that increase user interactivity making it more interesting overall. The following will list out the advantages and disadvantages of the website.

Pros:
- Minimalistic
- Larger font
- Videos

Cons:
- Hard to modify content without CMS


Technical Aspects

Scroll-jacking - replacing native scrolling with target scrolling: when the user initiates a scroll, they are taken to a specific part of the website (next area of content perhaps). If done correctly, this can offer clients a whole new level in experience.

PageScrollEffects - by Codyhouse

PageScrollEffects is a mini-library of experimental scrolling effects. It offers a wide range of scroll-jacking effects to use in a designer's website. All that is required is for the designer to insert the jQuery / Javascript file, embed it to the website and   modify the HTML and CSS for the jQuery file to work.

Pros:
- Wide range of effects
- Minimalistic design


Cons:
- Hard to modify content in each slides

fullPage.js

fullPage.js is a smooth Javascript effect that can be imbedded in a HTML file. This plugin allows the website user to experience a smooth effect in which 1 scroll will translate to the page moving down perfectly a page.

Pros:

- Smooth scrolling effects

- Intuitive / Easy to use

- Easy to modify content on each slide